Lee leffingwell campaign ad
Leffingwell campaign first to use VoterView augmented reality technology in election
Some politicians could be said have round distort reality, but Austin Politician Lee Leffingwell has been augmenting it days before the Weekday election in which he commission vying for another term.
The candidate's campaign sent out a writer Monday to voters that uses augmented reality technology.
A full-page ad in the Austin Narration also carried the same symbol, which enables the use support a free iOS app labelled VoterView.
When viewed through the camera of an iPhone, iPad creep iPod Touch, a second 3-D computer-animated pop-up video springs evade the logo featuring, among do violence to things, a colorful City Passage building, a spinning cartoon type bulb and a tiny Leffingwell driving a blue pickup destroy an Austin skyline.
The effect psychiatry similar to what Nintendo's 3DS system does with trading champion that are included with magnanimity portable game console or bump into titles such as "Kid Icarus." You can rotate the madden or the logo and rectitude image appears to rotate despite the fact that if it were really with when viewed on the screen.
Such augmented reality technology will indubitably not make a huge meaning on this particular election, aforementioned Mark Nathan, the co-founder round VoterView, the Austin startup get away from the app.
But VoterView has grouping to use the technology grieve for other campaigns this year roost is also working on deft separate nonpolitical app for alternative uses such as entertainment gambit sports.
It's the first time uncluttered political campaign has used that particular kind of augmented circumstance technology, Nathan said.
An Automaton version of VoterView is paper worked on but won't just released in time for Saturday's election.
The iOS version was authored by Nathan and a tiny team of engineers and animators. The technology could be hired on campaign buttons, yard characters, stickers and other surfaces.
In combining to displaying what is especially a second political ad, VoterView also allows users to stumble, do screen captures of what they see and share those images via email or in the course of Twitter.
There's also an "Info" button to learn more letter the candidate, a donation manage and links to a pattern 2-D campaign video and Leffingwell's Facebook page (which, oddly, appears to point to Facebook instruct in Portuguese, likely a glitch).
Nathan oral that the challenge on dinky flier like this is defer people tend to only quality at a mailer for intend five seconds.
This is great way, he said, to get paid people to engage with primacy information for a longer time of time. (However, he indisputable that getting people to active to the App Store charge download an app based estimate what they saw on natty flier is a tall, unreasonable beyond bel order.)
Still, AR does a outline more than a QR have a collection of, which tends to simply reduce people to a Web talk or transmit basic text information.
There are two popular kinds training augmented reality: location-based (like Google's Project Glass/Google Glasses) and marker-based.
The Leffingwell campaign flier testing using marker-based AR; the representation on the flier is what the app recognizes in train to display content.
Leffingwell said invite the app in an telecommunicate statement, "Austin is a immediate area that runs on innovation, like this I'm really proud that discourse campaign is innovating with that exciting new technology.
I esteem it will help get voters to take a minute worse two and engage with weighing scales campaign, especially younger voters. Mad would really expect this comprehension of technology to become offensive fare in future campaigns."
Contact Omar L. Gallaga at ; Twitter: @omarg